Apple Corporation: Ethical and Social Responsibility Essay

orchard orchard orchard apple tree tree tree Inc. is an Ameri fire corporation that is located headquartered in in Cupertino, California that designs, develops, and sells electronics comparable computer softw be, online function, and whateverbody-to-person computers. Its very hearty cognise for hardw be merchandises like the mack computers, iPods, iPh matchless and the iPad. Its online services include iCloud, iTunes stock and App Store. Its softw ar includes the OS X and iOS operating systems the iTunes media browser and the effort web browser. apple was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1, 1976 to develop and sell personal computers for lot to persona. It was incorporated as apple Computer, Inc. on January 3, 1977, and was renamed as apple Inc. on January 9, 2007. apple is the conceptions second-largest information engineering corporation by revenue aft(prenominal) Samsung Electronics and the worlds third-largest mobile cry dr aw and quarterr aft(prenominal) Samsung and Nokia (Cantrell, 2006). Fortune cartridge clip named orchard apple tree the to the highest degree admired companion in the United States in 2008, and in the world from 2008 to 2012. On September 30, 2013, apple surpassed Coca-Cola to be tote up the worlds more or less valuable bawler-out.As of June 2014 apple425 retail investment trusts in fourteen opposite countries. As well as the online Apple Store and iTunes Store which is the worlds largest music retailer. Apple is the largest publicly traded corporation in, with a marketplace profit of $446 billion by January, 2014. As of September 29, 2012, the caller-up had 72,800 permanent regular employees and 3,300 temporary full- season employees worldwide. Its worldwide yearly revenue in 2013 is $170 billion. Apples blemish loyalty is different than any early(a) crossroad. populate bash Apple products beca phthisis they argon a enormous eventuallying product that is going to last for ever so. At one era, Apple was actively engaged by the conjunction, only this was after the phenomenon was already firmly tryed. Apple admits the chronic exis decennaryce of a network usage. Mac users previously meet at the European Apple exhibition and the San Francisco Macworld Conference & Expo trade shows, where Apple normallyintroduces refreshful products each year, to both the industry and public.Apple Store openings can draw crowds of thousands, with both(prenominal) waiting in line as much as a twenty-four moments before the opening or flight of stairs in from other countries for the event. The New York urban center Fifth Avenue Cube store had a line as commodious as half a mile. Apple is one of several highly certainly-fire companies founded in the 1970s that the traditional notions of what a corporate company should look like in organizations (Fisher, 2008). Apple was a mettlesome changer when they were started, no one ever thought they would be as favored as they were. Other successful companies with correspondent aspects from the same time frame include Southwest Airlines and Microsoft. As the company has freehanded and been led by a serial publication of chief executives, each with his own cerebration of what Apple should be, some of its skipper purpose has arguably been lost. And thats something you cant change, different leaders of any company atomic number 18 going to realise different ideas that they atomic number 18 going to bring to the plank that can be good and gravely sometimes. Apple still has a written report for having individuality and excellence that reliably that has gifted citizenry into its company.This is great in that it gives employees to constituent their opinion well-nigh the way things should be going and suggest any ideas for improvements (Stuart, 2013). To cope the best employees, Apple created the Apple Fellows program, award individuals who made extraordinary technical or lea dership contributions to personal computing fleck at the company. I whap this about apple this shows that they really appreciate their employees. When a company show they have sex their employees the employees entrust tend to work harder. Apple is to a fault realisen for strictly enforcing accountability. Each estimate has a directly trustworthy individual. This direction that if something was to go wrong they would make love the person that they would need to go to directly. Apple has a great social and ethical indebtedness within their company. They provide many options for continuing education programs for employees. Apple Inc. is one of the around valuable companies around the world.This is incredibly remunerative corporation but socially responsible one. It has proved to be the good companies and stick out done a good moving in with social and ethical responsibilities by continuously focus on violating the child labor, harmful conditions and other conditions of t heir rule of ethics. The company focuses on good on the job(p) conditions, adoption of environmental friendly manufacturingprocess. The company also supports harvest-feast Red Campaign by bestow its revenue to fight against malaria, tuberculosis and support (Wozniak, 2007). The company operates in full meekness of rules, regulations and laws of the country in which it is operating. Following are many examples which can prove that the company has met all its responsibilities. The company has s outmatchped the use of underage labor in 10 manufacturing places in China including Foxconn. The company has eliminated transplant in one and dangerous working conditions in two facilities thus adhering to its policies and procedures in a sense.The company has well rigid down policy for hiring, training and workers pencil eraser and it addles sure that the policy is completely followed by the providers if they fate to establish the furrow demandings with the company. In the year 2 010, the company has end its business with three suppliers, where management was not able to show its commitment to the suppliers policies of Apple. Some of the methods Apple can utilize to realise that the suppliers adhere to pursue and benefit floorards are as follows. The company can undergo compliance supervise program announced and unannounced at the supplier end. Meaning they can come in at any time to make sure the company is complying with apples rules. It whitethorn include factory audited accounts, cross checking the reports, strict action plans and verification measures for ensuring the compliance of the code of conduct. The supplier needs to uphold the rights of the workers and has to establish the discrimination free work place. in that respect are a lot of companies where workplace discrimination happens and people dont know about. This is great that apple keeps tabs on the suppliers to make sure they are adhering to the rules. The suppliers are not expected to harm workers verbally or orally and they need to be case-hardened with respect and dignity. I intuitive fingering that Apple doesnt need to do anything else that have met the responsibility to make sure that apple employees are organism treated fairly. According to apples publications and responsibilities there have been few violations from the supplier companies. Based on my look into the violation that they have had they were able to gismo early on, before they get outta hand. non saying that apple is perfect they have had some violation but they are able to catch them before its too late. Apple employs about 36,000 regular people at its more than 350 retail stores around the globe. About two thirds of the stores are in the U.S.Apple Store workers are typically paying(a) about $9 to $15 an hour at the gross sales level, and up to about $30 an hour at its Genius tech support teams. Two methods that apple could use to make sure its suppliers adhere to wage and benefits is to do an audit every couple of months. This would ensure that all of the employees are getting paid what they are supposed to be paid. During this audit they will be able to catch any mistakes in pay that are going on. Another tool that they could use to insure that wages are being paid localizely, is to keep an open relationship with the employees. Telling the employees to let apple know if anything is going wrong, so they can correct is immediately. I do believe that apple customers would be impulsive to pay more, apple is a great product that they stand behind. It has long lasting quality. If apple had to increase the determine chief to give employees a raise consumers would be willing to do that. If it wasnt for the workers there would be no apple products.I definitely hazard they should raise the price on iPhones and iPads they are the major two products that apple sells. People will pay any price for those two items because they are the around widely used. Apple uses a 3 point merchandise philosophy thirty-five long time after they adopted this it still whole kit for today. This philosophy remains at the result of what makes Apple so effective at creating and profiting from loyal customers. Apples original three points Empathy We will truly render their customer needs better than any other company. Focus In order to do a good job of the things we judge to do, we must eliminate all of the lilliputian opportunities. Impute People DO judge a book by its cover. We may have the best product, the highest quality, the most multipurpose software, etc if we present them in a quaggy manner, they will be perceived as slipshod if we present them in a creative, professional manner, we will impute the craved qualities.Apple has used these principles to become the worlds most valuable company measured by market capitalisation and one of worlds most valuable brands. Here are ten strategies Apple has used to become one of the worlds greatest marketers (W eyhrich, 2002). I think one thing that apple could do to help improve their marketing strategy would be to improve their products with the features that people like. As an iPhone user myself I would love to see a larger classify. If apple would use a larger screen it would make the phones more completive with some of the android phones. I also think apple should lower the price point on theirhigher end electronics like the iPad and mac book, people really love those items but many people cant afford those items. Apple also uses a good marketing tool call The Exclusivity Technique is typically executed with relational success by businesses giving a select subset of customers a special deal on goods or services. For example some companies make certain protracts exclusively procurable to existing customers or Facebook fans.This is the Exclusivity Technique at its most basic form. The exclusivity proficiency whole caboodle by devising the eligible subset of customers savor specia l. This creates a better customer business relationship and is proven to increase brand loyalty. Apple have taken this technique and put their own spin on it to develop what has been one of the most successful, and belike low-cost marketing techniques of all time .Instead of making a special offer exclusive, Apple made their entire iPhone product range exclusive. The cherry on top for Apple is that they orchestrated the Exclusivity Technique to make their mobile phone the world most popular, despite it supposedly being exclusive. This is a great technique in that customers love to feel special, by apple making them feel special that makes customers really want to keep using their products. I know me as a customer I love to feel special when Im buying a product from a business and they make me feel special. I would be more willing to buy products from that company more often. university extension PageCantrell, Amanda. Apples unprecedented comeback story, CNN, March 29, 2006. Retrie ved March 2, 2007. Fisher, Anne (March 17, 2008). the Statess Most Admired Companies.Fortune 157 (5) 6567. Stuart Elliot (September 29, 2013). Apple Passes Coca-Cola as Most expensive Brand. The New York Times. Retrieved October 21, 2013. Wozniak, Stephen. Homebrew and How the Apple Came to Be, Digital Deli. Retrieved March 2, 2007. Steven Weyhrich (April 21, 2002). Apple II History Chapter 4. Retrieved heroic 18, 2008.